For the Young Lions competition, we created a print ad for their charity partner, WhyHunger.

Our goal was to increase awareness about hunger in the United States, thus galvanizing younger generations to donate.

We tailored our message specifically towards Gen Z and Millennial women, especially moms, with the image of a child eating breakfast. A familiar scene with an unexpected twist on the reality of living in modern-day America. Our goal was simple; unsettle. Educate. Motivate.